Cbs rejects gay dating site ad dating someone who has lost a child
Using a reveal strategy for Super Bowl commercials plays to the anticipation that Super Bowl viewers have about commercials.
Social media has impacted marketing on many fronts, including one of the most hallowed grounds of advertising, the Super Bowl.
Word-of-mouth about Super Bowl commercials does not begin on Monday morning in the office; it unfolds as ads appear during the game.
Thus, a reveal approach seems to enjoy the benefits of anticipation from build-up to the debut as well as online chatter created once viewers are exposed to a commercial.
"This network should come clean to the public about what's going on because this seems to be a homophobic double standard," said GLAAD President Jarrett Barrios.
USA Today has also reported on GLAAD's statement, as certainly will many other liberal press outlets as the Super Bowl nears. Was this clearly a publicity stunt by a website that couldn't possibly afford the multi-million dollar fee for this ad?